Thesis: Toncoin (TON) sits at a rare intersection of messaging scale, payments ambition, and on-chain programmability. If you believe consumer crypto will be pulled into daily life through apps people already use, TON is one of the purest expressions of that bet. If you worry that scale without policy clarity or durable economics merely amplifies noise, TON’s tight alignment with a giant social platform may also be its biggest risk. This report dissects both sides so you can decide whether TON is a trade, a trend, or a foundation.
1) Why TON matters right now
Telegram crossed the psychological threshold of ~1 billion monthly active users in 2025, turning speculative talk about “messaging superapps” into a concrete distribution channel for crypto-native features. That scale matters because consumer crypto rarely fails on code; it fails on onboarding. A product nudged into an existing chat flow has a very different activation curve than one that asks users to download, seed, and bridge before the first click. As The Verge noted, Telegram’s user base and its product cadence push it toward payments, identity, and mini-apps—capabilities that map cleanly to an on-chain settlement layer like TON.
Concurrently, the financialization of Telegram accelerated in 2024–2025. Reporting from CoinDesk highlighted Telegram’s public stance that it’s building a “financial web” atop TON—framing the blockchain not as a side project but as a core runtime for commerce on the platform. That narrative, and the follow-on ecosystem announcements, helped catalyze a material price re-rating for TON in 2024–2025.
Finally, on the engagement axis, Telegram’s mini-app model proved it can onboard non-crypto users into game-like flows at extreme scale—think tap-to-earn or prediction mini-apps that spread virally through channels and groups. Wired chronicled how such games leveraged Telegram’s rails to achieve mass-market participation without the usual crypto UX bottlenecks, underscoring the power of distribution-first design.
2) What TON actually is (product, not pitch)
Design intent. TON’s core promise is to be a high-throughput, consumer-friendly L1 that feels instant inside Telegram. The design leans into parallelization and horizontal scaling: a master chain for network-level coordination and multiple chains that can be split further to absorb load—an architecture meant to align with spiky, event-driven consumer traffic. In practical terms, the user contract is simple: send, store, and settle with low fees inside an app you already open dozens of times a day.
Developer ergonomics. The on-ramp for builders is the mini-app paradigm (bots, web apps, and wallet intents). Instead of forcing a cold start on a standalone dApp, teams can ship in a familiar UI, then progressively disclose deeper on-chain features (custody choices, staking, swaps, token-gated access). For growth teams, this compresses the classic activation funnel: discovery → account creation → first transaction can happen in one chat thread.
Data exhaust. The other often-missed detail: messaging contexts generate rich first-party intent signals (e.g., a community around sports betting, creator fandoms, or micro-commerce). When permissioned and privacy-preserving, those signals can route users toward relevant on-chain actions with a much higher success rate than generic web traffic.
3) What changed between 2023 and 2025
Telegram’s posture moved from experimental to strategic. Multiple high-profile statements and rollouts put TON in the center of Telegram’s monetization roadmap—from ads and creator payouts to in-app payments flows that emphasize low friction and global reach. CoinDesk captured that shift explicitly, describing TON as the backbone of a financial web the company intends to build and monetize.
Mini-apps as mass onboarding. The viral growth of Telegram games and utilities demonstrated a repeatable pattern: if a casual experience is one tap away and social by default, conversion to wallet actions follows. Wired’s reporting on Telegram-native games is emblematic of the new acquisition engine available to TON builders.
Macro tailwinds. Stablecoins, creator monetization, and cross-border commerce all became mainstream narratives in 2024–2025. Yahoo Finance and others consistently linked TON’s rally episodes to announcements that tightened Telegram↔TON integration and monetization alignment. Those catalysts re-priced the chain from “alt L1” to “consumer rails.”
4) A mental model for TON’s value creation
Think of TON as a three-sided marketplace inside a messaging supergraph:
- Users want near-zero-friction payments, gaming, and access to creator economies.
- Creators/communities want to monetize audiences natively (tips, gated drops, loyalty, ad revenue shares).
- Builders want distribution, a predictable monetization path, and a composable stack (identity, custody, payments).
TON’s economic flywheel spins when these pieces click: a mini-app goes viral → in-app transactions settle on TON → creators get paid in assets that circulate within the network → more builders target the same rails → channel owners and communities standardize on TON-denominated perks and payouts. The price of TON becomes not just a reflection of validator yields or DeFi TVL, but a proxy for the health of the creator and mini-app economy.
5) Where Telegram changes the TAM (total addressable market)
Pure L1s sell compute and blockspace. Consumer L1s sell outcomes: a ticket, a tip, a membership, a game asset. Telegram’s scale compresses the CAC (customer acquisition cost) for those outcomes because the audience is already there. In 2025, press coverage increasingly treated Telegram not as a hypothetical traffic source but as the distribution layer for TON’s leap from crypto-native to mainstream. The Verge’s emphasis on the platform’s expanding commercial features, and CoinDesk’s framing of a financial web on TON, are the institutional versions of what users feel day-to-day: crypto where chat lives.
That embeddedness also shifts the unit economics. A dApp able to piggyback on channel discovery and creator endorsements can spend more on incentives where it matters (retention, liquidity) and less on paid acquisition that rarely sticks.
6) The opportunity map for builders and investors
Payments & remittances. Cross-border peer-to-peer is a natural fit for chat + crypto. The product spec is simple: message → invoice → tap → settle. If you’ve ever sent a file on Telegram, the muscle memory is already there; payments piggyback on that grammar.
Creator monetization. TON-denominated ad payouts, tips, and gated communities let channel owners convert attention into recurring cash flows. For investors, the relevant KPI isn’t just TVL; it’s “creator ARPU” (average revenue per user) and the percentage of top channels with on-chain monetization turned on. Those metrics predict stickiness better than headline price action.
Gaming & digital goods. Telegram-native games can turn daily chat rituals into economic loops (quests, boosts, collectibles). The winning teams will hide custody complexity, auto-provision wallets, and abstract gas—making the first on-chain action feel no heavier than sending a sticker.
DeFi with a consumer wrapper. In a messaging context, savings and swaps look less like finance and more like utilities: top-up, convert, send. We expect non-speculative flows (stablecoin floats, merchant payouts) to anchor DeFi liquidity in the next phase, with speculative yield-hunting as a thinner layer on top.
7) What to watch in the data (beyond price)
- Mini-app DAU to on-chain conversion. Of 100 users who tap into a Telegram mini-app, how many complete an on-chain transaction within seven days? The slope of that curve is TON’s real moat.
- Creator activation. % of top Telegram channels (by reach) with TON-linked monetization switched on; growth in payout cohorts; median payout size.
- Stable settlement volumes. Growth in small-ticket, high-frequency transfers (tips, micro-purchases) vs. whale-driven bursts. Health here indicates whether TON’s economy is broad or just headline-driven.
- Developer retention. Not just hackathon signups—monthly active projects with >10k users or >$100k GMV equivalent.
- Settlement integrity. Disputes per 10k transactions; time-to-finality experienced by end users in mini-apps at peak load.
8) Competitive set: how TON differs
Versus Ethereum L2s: L2s excel at composable DeFi and institutional-grade security inherited from Ethereum. But their consumer funnel usually starts outside a social graph. TON inverts that: start inside the graph and make the chain invisible.
Versus Solana: Solana is the current benchmark for monolithic high-throughput consumer experiences and has built deep liquidity for trading, NFTs, and social-adjacent apps. TON’s differentiator isn’t raw TPS; it’s Telegram’s native UX surface area and the mini-app runtime that lives where users already spend attention.
Versus app-chains: App-chains can optimize economics for a single product but sacrifice the serendipity of shared distribution. TON’s bet is that many mid-sized apps with a shared audience and wallet are more valuable than one giant app in a silo.
9) Risks you should underwrite
Policy and jurisdictional risk. TON’s fortunes are tied to how regulators classify various on-chain activities when embedded in a social app. Rules around custodial vs. self-custodial flows, advertising payouts, and in-app financial promotions will shape the ceiling.
Platform dependency. Telegram’s alignment is a feature—until it isn’t. Distribution can change with policy, leadership, or new revenue experiments. For builders, hedge with portability: retain your user graph and offer off-Telegram fallbacks where sensible.
Speculative cycles. A memecoin-heavy period can bootstrap liquidity and attention, but it also raises reputational risk and makes new users’ first experiences highly volatile. A credible consumer chain needs boringly useful flows to dominate its top-10 actions.
Security and UX debt. The more invisible the chain, the more the wallet bears the risk. Recovery flows, phishing resistance inside chats, and clear consent surfaces must improve in lockstep with growth.
10) Scenarios: 12–24 months
Bear case (distribution without monetization): Mini-apps continue to go viral, but creator payouts and stable settlement remain niche. TVL and developer activity oscillate with memecoin seasons, not with durable utility. Price tracks hype cycles; new users churn.
Base case (consumer rails take root): Creator payouts via TON become commonplace in major channels; stable transfers and micro-commerce normalize in multiple regions; top mini-apps cross 10–20 million monthly actives with >10% on-chain conversion. Builders ship playbooks for retention (badges, subscriptions, loyalty). Price becomes less correlated with single catalysts and more with cohort-level metrics.
Bull case (TON as default messaging finance stack): Telegram fully standardizes on TON for ad payouts and creator tools, with plug-and-play checkout for merchants. Off-platform businesses integrate Telegram-login + TON-settle as a one-step flow. Stablecoin float and creator economies supply deep, persistent liquidity. In this path, TON is less an L1 brand and more a payments vocabulary inside chat.
11) How to underwrite TON exposure like a pro
Score the fundamentals you can observe: (1) creator activation, (2) mini-app conversion, (3) growth of small-ticket, high-frequency transfers, (4) security/abuse rates per user, (5) developer retention beyond hackathons. Assign a weight to each, track monthly, and tie position sizing to the composite score rather than price alone.
Favor cash-flow primitives over narrative synthetics: Staking yields and on-chain lending can be part of your stack, but the defensible alpha will come from backing apps with real unit economics (subscriptions, ad revenue shares, micro-commerce) that settle on TON. Treat tokens as claims on network effects, not as substitutes for them.
Stress-test for platform risk: Assume Telegram changes a policy that affects discovery or payouts. Does your TON exposure still make sense if growth slows for two quarters? Build scenarios with delayed or regional rollout of features.
12) Bottom line: Is TON still early?
TON’s edge is not just speed or fees; it is context. People do not wake up wanting to use blockchains—they wake up wanting to communicate, play, and get paid. TON embeds those outcomes in the place where conversations already happen. That does not guarantee success; it does shorten the distance between curiosity and action. If the next phase of crypto is about compressing onboarding, normalizing stable settlement, and paying creators without frictions, TON’s odds look better than most.
For long-horizon investors, the question is less “will TON 2x by quarter’s end?” and more “will Telegram-native finance be a default behavior in two years?” If you answer yes, then a measured TON allocation alongside exposure to the emerging TON app stack is a coherent, thesis-driven bet. If you answer no, the prudent stance is to treat TON as high-beta consumer infrastructure—trade the narrative when distribution catalysts hit, but keep core capital anchored in chains with deeper institutional adoption.
Sources & Notes
This analysis incorporates public-domain reporting and our internal frameworks. Key items: Telegram crossed ~1B MAUs in 2025 (The Verge), and the company has positioned TON as the backbone of a financial web (CoinDesk), while Telegram’s mini-apps proved a powerful mass-onboarding model (Wired). Additional market-color coverage linked TON performance to deeper Telegram integration (Yahoo Finance). Citations are embedded inline where discussed.
Disclaimer: This is investment research and opinion for educational purposes, not financial advice. Crypto assets are volatile and can result in total loss. Do your own due diligence.
